Floordi is a trusted partner providing high-quality wooden flooring and decorative materials under a pioneering brand. With a stable supply chain, competitive pricing, and creative marketing support programs, we help dealers increase revenue and optimize business performance. We are always looking to expand our relationships and collaborate with wooden flooring and interior retailers who share our vision of sustainable business through high-quality products that protect nature and consumer health.
DEALER & FLOORING STORE STANDARDS
1. Ideal Dealer Profile
• Scale: Small and medium-sized businesses operating in the field of wooden flooring and interior decorative materials.
• Experience: At least 1 year of business experience in the industry or potential to grow in the flooring sector.
• Needs: Focused on product quality and functionality, seeking a professional supplier with a reputable brand, easy-to-sell products, and low competition.
• Business Goal: Oriented toward sustainable growth, aiming to expand the market and increase sales with supplier support.
2. Dealer Selection Criteria
2.1. Financial Capacity
• Able to place an initial order that meets minimum requirements.
• Capable of meeting payment terms and credit policies as agreed with Floordi.
2.2. Business Model & Location
• Must have a physical showroom or a well-developed online sales channel (e.g., website, fanpage, e-commerce platforms).
• Located in areas with demand for flooring and decorative materials, with good growth potential.
2.3. Branding & Image
• Committed to developing the Floordi brand in the local market.
• Must follow Floordi's branding guidelines and avoid mixing in unverified products.
2.4. Service Quality & Customer Support
• Has a professional sales consulting team with good knowledge of product features.
• Ensures quality after-sales service and prompt customer support.
3. Floordi’s Support Policies
3.1. Product Support
• Offers a wide product range including laminate flooring, SPC flooring, engineered wood, and decorative wall panels.
• Branded products with international standards, easy to sell with minimal competition.
• Guaranteed stable supply and quality control in line with Floordi standards.
3.2. Marketing Support
• Provides catalogs, brochures, banners, and signboards following brand identity.
• Supports advertising campaigns and offers guidance on marketing and product communication.
• Supplies digital content: images, videos, and SEO-optimized articles to boost the dealer’s online brand presence.
3.3. Pricing & Discount Policies
• Competitive pricing to ensure good profit margins for dealers.
• Volume-based discount programs and attractive offers for long-term partners.
• Commitment to non-direct competition with dealers, protecting each area’s market.
3.4. Flexible Credit Policies
• Offers credit support based on dealer tier (subject to financial capability and sales commitment).
• Credit policies will be reviewed and approved on a case-by-case basis.
3.5. Training & Technical Support
• Training on products, technical features, and customer consultation methods.
• Installation guidance to ensure project quality meets standards.
4. Dealer Protection Policy
• No price undercutting, ensuring optimal profitability for dealers.
• Clear market segmentation to avoid overlap between dealers.
• Professional support for complaint resolution and warranty services.
5. Dealer Commitments
• Comply with Floordi's pricing and branding policies.
• Do not sell low-quality or unverified origin products.
• Maintain a professional image during consultations and sales.
• Actively boost sales and meet revenue targets as agreed in each phase.